Play VR Budapest, Hungary’s largest virtual reality gaming arcade, faced a branding challenge with fragmented assets due to multiple designers working on different sets. As a solution, I had the opportunity to reevaluate and redesign the brand. By carefully collecting and preserving the existing well-functioning elements while introducing new ones, I was able to create a more cohesive and stable brand identity for Play VR Budapest. The result was a refreshed and unified brand that effectively represented the exciting virtual reality gaming experience offered by the arcade.